“We’re now thinking about the sound [of a brand advert] first versus the look second. It’s a really interesting way of approaching that immersive consumer experience.”
– John Burke, global chief marketing officer of Bacardi and president of Bacardi Global Brands
The proof is now abundant: getting audio marketing right — powered by a methodical strategy — has never been more critical. If a global CMO testimonial like the above — declaring that audio now takes precedence over visual — doesn’t convince you, consider any of the latest realities about the audio market.