The Sonic Truth Podcast

How Sound Moves The Electorate — Welcome to The Sonic Truth Podcast with AW360

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In partnership with our friends at AW360 / Advertising Week, we’re thrilled to announce the launch of The Sonic Truth Podcast Series.

Hear people talking about how we’re going through an “audio renaissance?” So do we, and it’s true! And because we’re constantly talking with some of the most fundamental players in audio — both friends and business partners alike, from sonic stalwarts to new converts — it seemed to make a lot of sense to bring these great minds to the mic.

With a new episode every couple weeks, The Sonic Truth Podcast Series explores the issue from a unique angle. Episodes will not only feature the stories and perspectives of media leaders, they’ll reveal new data generated from research that many of those leaders have conducted on how and why audio truly moves people.

Hitting on everything from voices in ads to gender politics to audio branding, the series will entertain, educate, and help businesses think about a sonic path forward.

Episode 1: The Sound of Influence

Before Lonesome Rhodes, the antihero of Elia Kazan’s 1957 film A Face in The Crowd, capitalizes on the power of a new innovation called TV to fuel his political ascension, he capitalizes on radio, and is soon turned into a star of the airwaves by his handler. More than just his words themselves — his down-home charisma — the way he sounds — moves people.

On more occasions than one can count, the right delivery in ads, campaign videos and other channels has literally turned the tide of a vote and helped candidates win elections.

And whether on TV, radio or digital, sound has always played a critical role in helping create that influence.

In this first episode, “The sound of influence: how audio moves the electorate,” we talk with Katz Media CMO Stacey Schulman about the research they did on how radio ads by candidates in the hotly contested US Senate race in Florida are influencing voters there — particularly that highly-valuable subset of swing voters.

We also hear from some legends of advertising — Lenny Stern and Tom Messer — about how sound influenced some of their decisions when they worked on the presidential campaigns of Barack Obama, Ronald Reagan and George Bush Sr.

Listen Now

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