With a new episode every couple of weeks, The Sonic Truth Podcast Series, co-produced with Advertising Week, explores the monumental shift to audio from a unique angle. In addition to featuring the stories and perspectives of media leaders, the series … Continued
In partnership with our friends at AW360 / Advertising Week, we’re thrilled to announce the launch of The Sonic Truth Podcast Series. Hear people talking about how we’re going through an “audio renaissance?” So do we, and it’s true! And … Continued
Greetings from Orlando, where team Veritonic is all over Radio Show, the industry’s annual confab. As Katz radio group has begun leveraging our platform to generate ongoing research around radio’s influence on the electorate and to create best practices for making more effective political radio spots what better place to announce its first findings: radio has a strong ability to influence crucial swing voters in the current U.S. Senate race in Florida.
It’s hard to deny that a customized brand message — to someone’s gender, age, location, weather, behavior, preferences and more — is going to resonate better. It’s customized for them. Dynamic creative optimization was created to do this on the fly and at massive scale, piecing together the most relevant components of a given ad for each person in real time.
The largest automotive radio creative test ever assuages advertiser fears about speedy disclaimers. You know the car ads that promote a big sales event? The ones in which, after the offer is described, the announcer speeds through a range of … Continued
We were honored to be a featured participant in two great and important events before the July 4th holiday: Newark Venture Partners (NVP) Demo Day and MDC’s Immerse event in Soho. At Demo Day, where some of the best, most … Continued
What are we hearing? It really doesn’t matter. But when it comes to how what we hear affects bigger business decisions, there is a sonic truth and it matters a lot. Tired of the “Laurel or Yanny” debate? So is … Continued