Audio Marketing, I Don’t Love You Just The Way You Are — The Sonic Truth Ep. 4
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With a new episode every couple of weeks, The Sonic Truth Podcast Series, a co-production of AW360 and Veritonic, explores the monumental shift to audio from a unique angle. In... READ MORE
Live from Advertising Week — The Sonic Truth Episode 3 with Smirnoff
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With a new episode every couple of weeks, The Sonic Truth Podcast Series, co-produced with Veritonic, explores the monumental shift to audio from a unique angle. In addition to featuring... READ MORE
Voices Carry — The Sonic Truth Podcast, Episode 2 with Pandora
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With a new episode every couple of weeks, The Sonic Truth Podcast Series, co-produced with Advertising Week, explores the monumental shift to audio from a unique angle. In addition to... READ MORE
How Sound Moves The Electorate — Welcome to The Sonic Truth Podcast with AW360
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In partnership with our friends at AW360 / Advertising Week, we’re thrilled to announce the launch of The Sonic Truth Podcast Series. Hear people talking about how we’re going through... READ MORE
80’s music in ads ‘Rock(s) the casbah’ for Millennials
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Nostalgia is known to be a powerful emotion and is a common theme in advertising. Nostalgic cues delivered by music in particular are a dominant feature in TV ads: 60%... READ MORE
NEW DATA: Radio Rocks The Vote
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Katz Radio Group proves the power of radio to move swing voters in Florida
Greetings from Orlando, where team Veritonic is all over... READ MORE
NEW DATA: Proving the Power of Personalization with Pandora
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Dynamic audio creative drives better ad performance
It’s hard to deny that a customized brand message — to someone’s gender, age, location, weather,... READ MORE
NEW DATA: Righting misperceptions about tier-two auto ads with Cumulus Media/Westwood One
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The largest automotive radio creative test ever assuages advertiser fears about speedy disclaimers. You know the car ads that promote a big sales event? The ones in which, after the... READ MORE