The Sweet Sound of Insurance
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Is it possible that, these days, we’re hearing brands more than we’re seeing them? There’s a lot of evidence out there that would suggest we are.
Start with the simple fact... READ MORE
NEW DATA: Michelob achieves calm, but does it win?
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If you’re playing along with the periodic release of Super Bowl ads in the lead up to the big game, you may have noticed a small trend: a few of... READ MORE
Jeff Benjamin’s Bag of Sonic Surprises — The Sonic Truth Ep. 5
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When Jeff Benjamin, Partner and Executive Creative Director at Barton F. Graf, joined us backstage at Advertising Week in New York, he brought what he described as a “bag of sonic... READ MORE
Audio Marketing, I Don’t Love You Just The Way You Are — The Sonic Truth Ep. 4
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With a new episode every couple of weeks, The Sonic Truth Podcast Series, a co-production of AW360 and Veritonic, explores the monumental shift to audio from a unique angle. In... READ MORE
Live from Advertising Week — The Sonic Truth Episode 3 with Smirnoff
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With a new episode every couple of weeks, The Sonic Truth Podcast Series, co-produced with Veritonic, explores the monumental shift to audio from a unique angle. In addition to featuring... READ MORE
Voices Carry — The Sonic Truth Podcast, Episode 2 with Pandora
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With a new episode every couple of weeks, The Sonic Truth Podcast Series, co-produced with Advertising Week, explores the monumental shift to audio from a unique angle. In addition to... READ MORE
How Sound Moves The Electorate — Welcome to The Sonic Truth Podcast with AW360
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In partnership with our friends at AW360 / Advertising Week, we’re thrilled to announce the launch of The Sonic Truth Podcast Series. Hear people talking about how we’re going through... READ MORE
80’s music in ads ‘Rock(s) the casbah’ for Millennials
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Nostalgia is known to be a powerful emotion and is a common theme in advertising. Nostalgic cues delivered by music in particular are a dominant feature in TV ads: 60%... READ MORE