NEW DATA: Proving the Power of Personalization with Pandora
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Dynamic audio creative drives better ad performance
It’s hard to deny that a customized brand message — to someone’s gender, age, location, weather,... READ MORE
NEW DATA: Righting misperceptions about tier-two auto ads with Cumulus Media/Westwood One
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The largest automotive radio creative test ever assuages advertiser fears about speedy disclaimers. You know the car ads that promote a big sales event? The ones in which, after the... READ MORE
From Audible to MDC to Veritonic, the message is clear: you need an audio strategy
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We were honored to be a featured participant in two great and important events before the July 4th holiday: Newark Venture Partners (NVP) Demo Day and MDC’s Immerse event in... READ MORE
You never really gave a !@#$%!! about Laurel and Yanny
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What are we hearing? It really doesn’t matter. But when it comes to how what we hear affects bigger business decisions, there is a sonic truth and it matters a... READ MORE
New Feature: Predictive Baseline Reports!
Have you ever wondered how a given piece of audio will perform, but don’t have the time to run a full test? Perhaps your new TV campaign is launching in... READ MORE
What’s That Sound?
Comparisons of Consumer Electronics, Media & Gaming Audio Logos
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We live in a connected world, and consumer appetite for entertainment content across devices is driving many of the technical advancements we enjoy today. I’m old enough to remember adjusting... READ MORE
Key Takeaways from the Westwood One Sports Sound Awards
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In its fifth annual Sports Sound Awards, Westwood One used Veritonic to test the audio effectiveness of advertisers in their Super Bowl Broadcast to determine purchase intent and the feelings... READ MORE
Do You Hear What I Hear? Episode #1: Karl Westman of Ogilvy and Glade
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Welcome to the Veritonic Podcast, Do You Hear What I Hear? Every episode examines how a marketer or brand makes decisions about using audio — a voice, a song, an... READ MORE