Audio: Old Medium, New Tricks
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Audio is one of the oldest forms of marketing. Make sure it’s effective with one of the newest forms of analytics. “In the insights industry, there is a real gap between... READ MORE
The Unique Power of the Everyday Sound
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Living is easy with eyes closed…. (Lennon/McCartney) I, like millions of others around the world, am a diehard Beatles fan. My love for their music is so extreme that, when... READ MORE
The Sweet Sound of Insurance
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Is it possible that, these days, we’re hearing brands more than we’re seeing them? There’s a lot of evidence out there that would suggest we are.
Start with the simple fact... READ MORE
Can A Scoring Standard Make Audio Creative Better?
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“Despite each 30-second commercial costing upwards of $5 million, on par with recent years, there was a lot of mediocrity.” – AdAge If you believe certain narratives in the media, you... READ MORE
NEW DATA: Michelob achieves calm, but does it win?
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If you’re playing along with the periodic release of Super Bowl ads in the lead up to the big game, you may have noticed a small trend: a few of... READ MORE
Jeff Benjamin’s Bag of Sonic Surprises — The Sonic Truth Ep. 5
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When Jeff Benjamin, Partner and Executive Creative Director at Barton F. Graf, joined us backstage at Advertising Week in New York, he brought what he described as a “bag of sonic... READ MORE
Audio Marketing, I Don’t Love You Just The Way You Are — The Sonic Truth Ep. 4
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With a new episode every couple of weeks, The Sonic Truth Podcast Series, a co-production of AW360 and Veritonic, explores the monumental shift to audio from a unique angle. In... READ MORE
Live from Advertising Week — The Sonic Truth Episode 3 with Smirnoff
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With a new episode every couple of weeks, The Sonic Truth Podcast Series, co-produced with Veritonic, explores the monumental shift to audio from a unique angle. In addition to featuring... READ MORE