Full-flight Optimization: Attribution Comes to Veritonic
Today, we’re proud to announce one of the first and most critical pieces: attribution data will now be available in the Veritonic platform. READ MORE
What Winning Audio Ads Sounded Like in 2019 — 5 Key Learnings
What do you count on at the end of the year? Skating at Rockefeller Center? The annual showing of Scrooge (the 1951 British version, thank you.)? Eating until you pass out? For a... READ MORE
Audio: Old Medium, New Tricks
Audio is one of the oldest forms of marketing. Make sure it’s effective with one of the newest forms of analytics. “In the insights industry, there is a real gap between what has been... READ MORE
The Unique Power of the Everyday Sound
Living is easy with eyes closed…. (Lennon/McCartney) I, like millions of others around the world, am a diehard Beatles fan. My love for their music is so extreme that, when people ask me... READ MORE
The Sweet Sound of Insurance
Is it possible that, these days, we’re hearing brands more than we’re seeing them? There’s a lot of evidence out there that would suggest we are. Start with the simple fact that, according to... READ MORE
Can A Scoring Standard Make Audio Creative Better?
“Despite each 30-second commercial costing upwards of $5 million, on par with recent years, there was a lot of mediocrity.” – AdAge If you believe certain narratives in the media, you might think that... READ MORE
NEW DATA: Michelob achieves calm, but does it win?
If you’re playing along with the periodic release of Super Bowl ads in the lead up to the big game, you may have noticed a small trend: a few of them are clearly... READ MORE
Jeff Benjamin’s Bag of Sonic Surprises — The Sonic Truth Ep. 5
When Jeff Benjamin, Partner and Executive Creative Director at Barton F. Graf, joined us backstage at Advertising Week in New York, he brought what he described as a “bag of sonic surprises.” There was... READ MORE