Voices Carry — The Sonic Truth Podcast, Episode 2 with Pandora
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With a new episode every couple of weeks, The Sonic Truth Podcast Series, co-produced with Advertising Week, explores the monumental shift to audio from a unique angle. In addition to... READ MORE
How Sound Moves The Electorate — Welcome to The Sonic Truth Podcast with AW360
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In partnership with our friends at AW360 / Advertising Week, we’re thrilled to announce the launch of The Sonic Truth Podcast Series. Hear people talking about how we’re going through... READ MORE
80’s music in ads ‘Rock(s) the casbah’ for Millennials
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Nostalgia is known to be a powerful emotion and is a common theme in advertising. Nostalgic cues delivered by music in particular are a dominant feature in TV ads: 60%... READ MORE
NEW DATA: Radio Rocks The Vote
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Katz Radio Group proves the power of radio to move swing voters in Florida
Greetings from Orlando, where team Veritonic is all over... READ MORE
NEW DATA: Proving the Power of Personalization with Pandora
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Dynamic audio creative drives better ad performance
It’s hard to deny that a customized brand message — to someone’s gender, age, location, weather,... READ MORE
NEW DATA: Righting misperceptions about tier-two auto ads with Cumulus Media/Westwood One
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The largest automotive radio creative test ever assuages advertiser fears about speedy disclaimers. You know the car ads that promote a big sales event? The ones in which, after the... READ MORE
From Audible to MDC to Veritonic, the message is clear: you need an audio strategy
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We were honored to be a featured participant in two great and important events before the July 4th holiday: Newark Venture Partners (NVP) Demo Day and MDC’s Immerse event in... READ MORE
You never really gave a !@#$%!! about Laurel and Yanny
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What are we hearing? It really doesn’t matter. But when it comes to how what we hear affects bigger business decisions, there is a sonic truth and it matters a... READ MORE