Making Do, and Still Making Great Brand Messages, with NPR
“We’re the people — we go on.” (The Grapes of Wrath) It’s amazing to look around and see the myriad ways people and businesses are refusing to let the current socioeconomic situation slow... READ MORE
In tricky times, the world turns to audio (again)
This article has been updated to include a new list of companies that are making audio content to support listeners. See below. From March 1933 to June 1944, Roosevelt addressed the American people... READ MORE
Full-flight Optimization: Attribution Comes to Veritonic
Today, we’re proud to announce one of the first and most critical pieces: attribution data will now be available in the Veritonic platform. READ MORE
What Winning Audio Ads Sounded Like in 2019 — 5 Key Learnings
What do you count on at the end of the year? Skating at Rockefeller Center? The annual showing of Scrooge (the 1951 British version, thank you.)? Eating until you pass out? For a... READ MORE
Audio: Old Medium, New Tricks
Audio is one of the oldest forms of marketing. Make sure it’s effective with one of the newest forms of analytics. “In the insights industry, there is a real gap between what has been... READ MORE
The Unique Power of the Everyday Sound
Living is easy with eyes closed…. (Lennon/McCartney) I, like millions of others around the world, am a diehard Beatles fan. My love for their music is so extreme that, when people ask me... READ MORE
The Sweet Sound of Insurance
Is it possible that, these days, we’re hearing brands more than we’re seeing them? There’s a lot of evidence out there that would suggest we are. Start with the simple fact that, according to... READ MORE
Can A Scoring Standard Make Audio Creative Better?
“Despite each 30-second commercial costing upwards of $5 million, on par with recent years, there was a lot of mediocrity.” – AdAge If you believe certain narratives in the media, you might think that... READ MORE