Full-flight Optimization: Attribution Comes to Veritonic
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Today, we’re proud to announce one of the first and most critical pieces: attribution data will now be available in the Veritonic platform.<!-- AddThis Advanced Settings above via filter on... READ MORE
What Winning Audio Ads Sounded Like in 2019 — 5 Key Learnings
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What do you count on at the end of the year? Skating at Rockefeller Center? The annual showing of Scrooge (the 1951 British version, thank you.)? Eating until you pass... READ MORE
Audio: Old Medium, New Tricks
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Audio is one of the oldest forms of marketing. Make sure it’s effective with one of the newest forms of analytics. “In the insights industry, there is a real gap between... READ MORE
The Unique Power of the Everyday Sound
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Living is easy with eyes closed…. (Lennon/McCartney) I, like millions of others around the world, am a diehard Beatles fan. My love for their music is so extreme that, when... READ MORE
The Sweet Sound of Insurance
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Is it possible that, these days, we’re hearing brands more than we’re seeing them? There’s a lot of evidence out there that would suggest we are.
Start with the simple fact... READ MORE
Can A Scoring Standard Make Audio Creative Better?
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“Despite each 30-second commercial costing upwards of $5 million, on par with recent years, there was a lot of mediocrity.” – AdAge If you believe certain narratives in the media, you... READ MORE
NEW DATA: Michelob achieves calm, but does it win?
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If you’re playing along with the periodic release of Super Bowl ads in the lead up to the big game, you may have noticed a small trend: a few of... READ MORE
Jeff Benjamin’s Bag of Sonic Surprises — The Sonic Truth Ep. 5
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When Jeff Benjamin, Partner and Executive Creative Director at Barton F. Graf, joined us backstage at Advertising Week in New York, he brought what he described as a “bag of sonic... READ MORE