Protected: iHeart Calms, ZipRecruiter Excites In April’s Top Audio Ads by Scott Klass
May 5, 2021 This content is password protected.
Liberty Mutual, Indeed’s Strong Sonic Identities Drive Ad Wins by Scott Klass
April 2, 2021 From the growing prevalence of audio in our daily lives, to sound’s inherent ability to move people, it’s clear that […]
3 Lessons Every Marketer Should Use To Jumpstart Their Post-Tracker Digital Strategy by Theresa Vallejo
March 17, 2021 Digital advertising has become such a fundamental component of 21st century marketing strategies that the news last year of the […]
Capital One, Farmers Brand Personalities Propel Audio Ads by Scott Klass
March 8, 2021 From the growing prevalence of audio in our daily lives, to sound’s inherent ability to move people, it’s clear that […]
AutoZone, Indeed and Others Message Hope and Help in Top Audio Ads by Scott Klass
February 3, 2021 From the growing prevalence of audio in our daily lives, to sound’s inherent ability to move people, it’s clear that 2021 […]
Why sound will matter even more in 2021 by Scott Simonelli
December 16, 2020 Listen to this article: Now let the music keep our spirits high… Jackson Browne, 1974 I won’t linger on the […]
10 Brands That Got Audio Right in 2020 by Theresa Vallejo
December 15, 2020 Picture this: it’s 2015, consumer spending is up almost 5% from last year, the job market is doing great, and […]
For Voices That Sway the Electorate, Listen to the Data by Scott Klass
October 20, 2020 Veritonic Audio Intelligence Guides Political Ads In Texas What’s your most top-of-mind product these days? Disinfectant wipes? Laundry detergent? A […]
Lights, Camera, Audio: Why Sound Is Taking Center Stage by Nate Angell
October 19, 2020 I’ve always been a TV show fan, and have been investing my Thursday and Friday nights on the next episode […]
Sleeping Soundly with Veritonic Competitive Intelligence by Scott Klass
October 7, 2020 For better audio campaigns, listen to the market Think of the last time you bought something substantial, say, a new […]
Making Do, and Still Making Great Brand Messages, with NPR by Scott Klass
March 31, 2020 “We’re the people — we go on.” (The Grapes of Wrath) It’s amazing to look around and see the myriad […]
In tricky times, the world turns to audio (again) by Scott Klass
March 20, 2020 This article has been updated to include a new list of companies that are making audio content to support listeners. […]
Which consumer brands are winning audio? by Scott Klass
March 11, 2020 “We’re now thinking about the sound [of a brand advert] first versus the look second. It’s a really interesting way […]
Full-flight Optimization: Attribution Comes to Veritonic by Scott Klass
January 7, 2020 Today, we’re proud to announce one of the first and most critical pieces: attribution data will now be available in the Veritonic platform.
What Winning Audio Ads Sounded Like in 2019 — 5 Key Learnings by Scott Klass
December 17, 2019 What do you count on at the end of the year? Skating at Rockefeller Center? The annual showing of Scrooge […]
Audio: Old Medium, New Tricks by Scott Klass
September 29, 2019 Audio is one of the oldest forms of marketing. Make sure it’s effective with one of the newest forms of analytics. […]
The Unique Power of the Everyday Sound by Scott Klass
July 11, 2019 Living is easy with eyes closed…. (Lennon/McCartney) I, like millions of others around the world, am a diehard Beatles fan. […]
The Sweet Sound of Insurance by Scott Klass
April 12, 2019 Is it possible that, these days, we’re hearing brands more than we’re seeing them? There’s a lot of evidence out there that would suggest we are.
Start with the simple fact that, according to Nielsen Neuro Science, TV ads aren’t seen 61% of the time — but they’re heard.
Next, I’ll be the millionth person this week to remind you of how hot podcasting is right now — from the fact that one-in-three Americans listened to a podcast last month, to Spotify’s acquisitions of Gimlet and Anchor.
This content is password protected.
From the growing prevalence of audio in our daily lives, to sound’s inherent ability to move people, it’s clear that […]
Digital advertising has become such a fundamental component of 21st century marketing strategies that the news last year of the […]
From the growing prevalence of audio in our daily lives, to sound’s inherent ability to move people, it’s clear that […]
From the growing prevalence of audio in our daily lives, to sound’s inherent ability to move people, it’s clear that 2021 […]
Listen to this article: Now let the music keep our spirits high… Jackson Browne, 1974 I won’t linger on the […]
Picture this: it’s 2015, consumer spending is up almost 5% from last year, the job market is doing great, and […]
Veritonic Audio Intelligence Guides Political Ads In Texas What’s your most top-of-mind product these days? Disinfectant wipes? Laundry detergent? A […]
I’ve always been a TV show fan, and have been investing my Thursday and Friday nights on the next episode […]
For better audio campaigns, listen to the market Think of the last time you bought something substantial, say, a new […]
“We’re the people — we go on.” (The Grapes of Wrath) It’s amazing to look around and see the myriad […]
This article has been updated to include a new list of companies that are making audio content to support listeners. […]
“We’re now thinking about the sound [of a brand advert] first versus the look second. It’s a really interesting way […]
Today, we’re proud to announce one of the first and most critical pieces: attribution data will now be available in the Veritonic platform.
What do you count on at the end of the year? Skating at Rockefeller Center? The annual showing of Scrooge […]
Audio is one of the oldest forms of marketing. Make sure it’s effective with one of the newest forms of analytics. […]
Living is easy with eyes closed…. (Lennon/McCartney) I, like millions of others around the world, am a diehard Beatles fan. […]
Is it possible that, these days, we’re hearing brands more than we’re seeing them? There’s a lot of evidence out there that would suggest we are. Start with the simple fact that, according to Nielsen Neuro Science, TV ads aren’t seen 61% of the time — but they’re heard. Next, I’ll be the millionth person this week to remind you of how hot podcasting is right now — from the fact that one-in-three Americans listened to a podcast last month, to Spotify’s acquisitions of Gimlet and Anchor.