- AutoZone, Indeed and Others Message Hope and Help in Top Audio Adsby Scott KlassFrom the growing prevalence of audio in our daily lives, to sound’s inherent ability to move people, it’s clear that 2021 […]
- Why sound will matter even more in 2021by Scott SimonelliListen to this article: Now let the music keep our spirits high… Jackson Browne, 1974 I won’t linger on the […]
- 10 Brands That Got Audio Right in 2020by Theresa VallejoPicture this: it’s 2015, consumer spending is up almost 5% from last year, the job market is doing great, and […]
- For Voices That Sway the Electorate, Listen to the Databy Scott KlassVeritonic Audio Intelligence Guides Political Ads In Texas What’s your most top-of-mind product these days? Disinfectant wipes? Laundry detergent? A […]
- Lights, Camera, Audio: Why Sound Is Taking Center Stageby Nate AngellI’ve always been a TV show fan, and have been investing my Thursday and Friday nights on the next episode […]
- Sleeping Soundly with Veritonic Competitive Intelligenceby Scott KlassFor better audio campaigns, listen to the market Think of the last time you bought something substantial, say, a new […]
- Making Do, and Still Making Great Brand Messages, with NPRby Scott Klass“We’re the people — we go on.” (The Grapes of Wrath) It’s amazing to look around and see the myriad […]
- In tricky times, the world turns to audio (again)by Scott KlassThis article has been updated to include a new list of companies that are making audio content to support listeners. […]
- Which consumer brands are winning audio?by Scott Klass“We’re now thinking about the sound [of a brand advert] first versus the look second. It’s a really interesting way […]
- Full-flight Optimization: Attribution Comes to Veritonicby Scott KlassToday, we’re proud to announce one of the first and most critical pieces: attribution data will now be available in the Veritonic platform.
- What Winning Audio Ads Sounded Like in 2019 — 5 Key Learningsby Scott KlassWhat do you count on at the end of the year? Skating at Rockefeller Center? The annual showing of Scrooge […]
- Audio: Old Medium, New Tricksby Scott KlassAudio is one of the oldest forms of marketing. Make sure it’s effective with one of the newest forms of analytics. […]
- The Unique Power of the Everyday Soundby Scott KlassLiving is easy with eyes closed…. (Lennon/McCartney) I, like millions of others around the world, am a diehard Beatles fan. […]
- The Sweet Sound of Insuranceby Scott KlassIs it possible that, these days, we’re hearing brands more than we’re seeing them? There’s a lot of evidence out there that would suggest we are. Start with the simple fact that, according to Nielsen Neuro Science, TV ads aren’t seen 61% of the time — but they’re heard. Next, I’ll be the millionth person this week to remind you of how hot podcasting is right now — from the fact that one-in-three Americans listened to a podcast last month, to Spotify’s acquisitions of Gimlet and Anchor.
- Can A Scoring Standard Make Audio Creative Better?by Scott Klass“Despite each 30-second commercial costing upwards of $5 million, on par with recent years, there was a lot of mediocrity.” […]
- NEW DATA: Michelob achieves calm, but does it win?by Scott KlassIf you’re playing along with the periodic release of Super Bowl ads in the lead up to the big game, you may have noticed a small trend: a few of them are clearly counting on the power of audio for their success. Specifically, as Ad Age reported, at least a couple of brands, including Pepsi and Michelob, are leaning on the audio phenomenon known as “Autonomous Sensory Meridian Response” (ASMR) to make a more impactful ad. ASMR, in short, prompts people to “experience a calming or tingling sensation in response to certain sounds like whispering and finger tapping.”
- 80’s music in ads ‘Rock(s) the casbah’ for Millennialsby Andrew EisnerNostalgia is known to be a powerful emotion and is a common theme in advertising. Nostalgic cues delivered by music […]
- NEW DATA: Radio Rocks The Voteby Scott Klass
Katz Radio Group proves the power of radio to move swing voters in Florida
Greetings from Orlando, where team Veritonic is all over Radio Show, the industry’s annual confab. As Katz radio group has begun leveraging our platform to generate ongoing research around radio’s influence on the electorate and to create best practices for making more effective political radio spots what better place to announce its first findings: radio has a strong ability to influence crucial swing voters in the current U.S. Senate race in Florida.