One study after the next proves that sound is fundamental to a successful advertising campaign. The sad truth about this, however, is that marketers spend only 12% of their budgeting on audio.[i] Until now, no-one could easily evaluate the best … Continued
The initial matchup in the round of 16 features two humorous ads: Reese’s “Easter Peanut Butter Egg” and LG’s “Game On with ‘Mascots Knock‘”. Reese’s seductive ad features Marvin Gaye’s “Let’s Get it On” playing in the background, and uses the music to create an early six point lead in the attributes of Likable and Inspiring. LG’s funny looking mascots act out the commercial to a catchy guitar and drum riff, but can’t catch up to Reeses.
16 powerful and creative ads from top NCAA sponsors like Coca-Cola and AT&T will face off to see whose ads evoke the most intense Feelings. This group of brands bring a diverse set of approaches to their advertising. The styles range from the intentionally comical, like Buffalo Wild Wing’s “Foodoo”, to Infiniti’s intense and serious “Hardwood Heroes,” to the matter-of-fact ads like Buick’s “Lacrosse ‘Philly and Boston’”, to the completely music-centered Reese’s “Easter Peanut Butter Egg”.
Veritonic Index of Brand Effectiveness The Top Quick-Serve Restaurant Advertisers As one of the biggest ad spenders, the Quick Service Restaurant (QSR) industry is a bellwether of the advertising industry. Veritonic has used its technology to evaluate a curated … Continued
Advertisers seek to evoke specific emotions at specific points in time with their content. What they don’t know is whether or not these time-related creative decisions have the desired impact… or even if they make a difference! This type of … Continued
Introduction An audio logo is a series of sounds or musical notes that uniquely identifies a company, product or service to its target audience. Call them jingles, mnenomics or sonic branding, these short progressions of notes or chords are one … Continued
Over the past 24 months, we’ve tested thousands of pieces of music, for hundreds of TV spots. These include many spots for the pharmaceutical industry, including both “over the counter” and prescription medications. We’d like to share some of what … Continued
You test everything, why don’t you test your music? Advertising today is data driven. Yes, that’s right: the days of “Mad Men,” drinking martinis and dreaming up amazing campaigns, then releasing them on TV in a blaze … Continued
Music selection can make or break an ad. Music supervisors and creative teams have tremendous taste and experience that is critical for making these decisions. But with millions of dollars in ad spend on the line, it’s becoming too risky … Continued
Marketers have a wealth of data at their fingertips. In fact, virtually every decision that marketers make has some data guiding it: where and how to place ads, who to target marketing to, what color to make the submit … Continued