Have you ever wondered how a given piece of audio will perform, but don’t have the time to run a full test? Perhaps your new TV campaign is launching in 12 hours? Or you’re meeting with the CMO in 20 … Continued
We live in a connected world, and consumer appetite for entertainment content across devices is driving many of the technical advancements we enjoy today. I’m old enough to remember adjusting the rabbit ears on the family black and white TV. … Continued
In its fifth annual Sports Sound Awards, Westwood One used Veritonic to test the audio effectiveness of advertisers in their Super Bowl Broadcast to determine purchase intent and the feelings and emotions associated with the ad. Here’s what Veritonic client … Continued
One study after the next proves that sound is fundamental to a successful advertising campaign. The sad truth about this, however, is that marketers spend only 12% of their budgeting on audio.[i] Until now, no-one could easily evaluate the best … Continued
The initial matchup in the round of 16 features two humorous ads: Reese’s “Easter Peanut Butter Egg” and LG’s “Game On with ‘Mascots Knock‘”. Reese’s seductive ad features Marvin Gaye’s “Let’s Get it On” playing in the background, and uses the music to create an early six point lead in the attributes of Likable and Inspiring. LG’s funny looking mascots act out the commercial to a catchy guitar and drum riff, but can’t catch up to Reeses.
16 powerful and creative ads from top NCAA sponsors like Coca-Cola and AT&T will face off to see whose ads evoke the most intense Feelings. This group of brands bring a diverse set of approaches to their advertising. The styles range from the intentionally comical, like Buffalo Wild Wing’s “Foodoo”, to Infiniti’s intense and serious “Hardwood Heroes,” to the matter-of-fact ads like Buick’s “Lacrosse ‘Philly and Boston’”, to the completely music-centered Reese’s “Easter Peanut Butter Egg”.
Veritonic Index of Brand Effectiveness The Top Quick-Serve Restaurant Advertisers As one of the biggest ad spenders, the Quick Service Restaurant (QSR) industry is a bellwether of the advertising industry. Veritonic has used its technology to evaluate a curated … Continued
Advertisers seek to evoke specific emotions at specific points in time with their content. What they don’t know is whether or not these time-related creative decisions have the desired impact… or even if they make a difference! This type of … Continued
Introduction An audio logo is a series of sounds or musical notes that uniquely identifies a company, product or service to its target audience. Call them jingles, mnenomics or sonic branding, these short progressions of notes or chords are one … Continued
Over the past 24 months, we’ve tested thousands of pieces of music, for hundreds of TV spots. These include many spots for the pharmaceutical industry, including both “over the counter” and prescription medications. We’d like to share some of what … Continued