In its fifth annual Sports Sound Awards, Westwood One used Veritonic to test the audio effectiveness of advertisers in their Super Bowl Broadcast to determine purchase intent and the feelings and emotions associated with the ad. Here’s what Veritonic client … Continued
Veritonic’s own Scott Simonelli recently spoke at Pandora’s “Turn It Up” event in Chicago. The conference, Pandora’s thought leadership event, highlighted the Power Of Audio. Scott’s presentation reinforced the key tenets of how to make effective audio ads. Steve Keller of iV Audio … Continued
We are all familiar with the power of music: a song blasts through your ear buds and shoots adrenaline through your body, sending a jolt down your spine, willing your legs to keep running. Or maybe you play a soothing Mozart track to relax after work. There is no denying that music has immense power over our bodies and minds.
One study after the next proves that sound is fundamental to a successful advertising campaign. The sad truth about this, however, is that marketers spend only 12% of their budgeting on audio.[i] Until now, no-one could easily evaluate the best … Continued
The initial matchup in the round of 16 features two humorous ads: Reese’s “Easter Peanut Butter Egg” and LG’s “Game On with ‘Mascots Knock‘”. Reese’s seductive ad features Marvin Gaye’s “Let’s Get it On” playing in the background, and uses the music to create an early six point lead in the attributes of Likable and Inspiring. LG’s funny looking mascots act out the commercial to a catchy guitar and drum riff, but can’t catch up to Reeses.
16 powerful and creative ads from top NCAA sponsors like Coca-Cola and AT&T will face off to see whose ads evoke the most intense Feelings. This group of brands bring a diverse set of approaches to their advertising. The styles range from the intentionally comical, like Buffalo Wild Wing’s “Foodoo”, to Infiniti’s intense and serious “Hardwood Heroes,” to the matter-of-fact ads like Buick’s “Lacrosse ‘Philly and Boston’”, to the completely music-centered Reese’s “Easter Peanut Butter Egg”.
Veritonic Index of Brand Effectiveness The Top Quick-Serve Restaurant Advertisers As one of the biggest ad spenders, the Quick Service Restaurant (QSR) industry is a bellwether of the advertising industry. Veritonic has used its technology to evaluate a curated … Continued
Introduction An audio logo is a series of sounds or musical notes that uniquely identifies a company, product or service to its target audience. Call them jingles, mnenomics or sonic branding, these short progressions of notes or chords are one … Continued
It’s now been just over a couple of weeks since the 2016 presidential election was concluded, and virtually all of the forecasts were wrong. Polls predicted a small but persistent lead for Hillary Clinton. Even respected forecasters like FiveThirtyEight … Continued
Marketers have a wealth of data at their fingertips. In fact, virtually every decision that marketers make has some data guiding it: where and how to place ads, who to target marketing to, what color to make the submit … Continued