How Veritonic’s Report On Audio Logos Was The Best Kept Secret In Branding Last Year In 2016, Veritonic introduced the groundbreaking Audio Logo Index, an innovative study that investigated the marketing impact of the world’s top audio logos and jingles, … Continued
Marketers and consumers alike recognize the importance of visual logos. Now, it’s time for them to hear the power of audio logos. If you asked most people what a logo is, they’d most likely mention examples that quickly come to … Continued
Veritonic’s own Scott Simonelli recently spoke at Pandora’s “Turn It Up” event in Chicago. The conference, Pandora’s thought leadership event, highlighted the Power Of Audio. Scott’s presentation reinforced the key tenets of how to make effective audio ads. Steve Keller of iV Audio … Continued
Football relies on sights AND sounds. Read on to learn about the NFL telecast music from 5 networks. Then take the quiz to see how YOU score! Now that football season is under way, it’s time to announce a new … Continued
We don’t talk about our fundraising efforts and capital structure in this space very much: this blog is for insights into how marketers connect with their audiences through sound. But we wanted to highlight a key milestone we’ve reached, along … Continued
Veritonic sponsored the Sync Summit on June 12-13 at Webster Hall in New York City. The Sync Summit is an annual conference that brings together an audience of musicians, producers, music supervisors, and the people that license music for television, … Continued
In this edition, we wanted to share some recent research on how music and emotion interact, and how this can lead to better marketing. We also wanted to share our final insights from March AdNess. (Which, admittedly, largely took place … Continued
The initial matchup in the round of 16 features two humorous ads: Reese’s “Easter Peanut Butter Egg” and LG’s “Game On with ‘Mascots Knock‘”. Reese’s seductive ad features Marvin Gaye’s “Let’s Get it On” playing in the background, and uses the music to create an early six point lead in the attributes of Likable and Inspiring. LG’s funny looking mascots act out the commercial to a catchy guitar and drum riff, but can’t catch up to Reeses.
16 powerful and creative ads from top NCAA sponsors like Coca-Cola and AT&T will face off to see whose ads evoke the most intense Feelings. This group of brands bring a diverse set of approaches to their advertising. The styles range from the intentionally comical, like Buffalo Wild Wing’s “Foodoo”, to Infiniti’s intense and serious “Hardwood Heroes,” to the matter-of-fact ads like Buick’s “Lacrosse ‘Philly and Boston’”, to the completely music-centered Reese’s “Easter Peanut Butter Egg”.
Everyone’s talking about how teams in the NCAA match up. But what if the tournament’s sponsors competed, putting their ads in play?
Veritonic, the premier marketing analytics platform for sound, wanted to find out, so they launched March AdNess, in which ads’ sound and music go neck and neck, and only the sonically strongest survive. Full of upsets, underdog victors, and other surprises, this tournament promises to be as exciting as college basketball’s big event!