Veritonic was fortunate enough to be a part for the SyncSummit in Hollywood, CA last week. For those of you who haven’t heard of it, the SyncSummit is a series of networking events held in New York, Hollywood and … Continued
Over the past 24 months, we’ve tested thousands of pieces of music, for hundreds of TV spots. These include many spots for the pharmaceutical industry, including both “over the counter” and prescription medications. We’d like to share some of what … Continued
Music selection can make or break an ad. Music supervisors and creative teams have tremendous taste and experience that is critical for making these decisions. But with millions of dollars in ad spend on the line, it’s becoming too risky … Continued
Marketers have a wealth of data at their fingertips. In fact, virtually every decision that marketers make has some data guiding it: where and how to place ads, who to target marketing to, what color to make the submit … Continued