Music selection can make or break an ad. Music supervisors and creative teams have tremendous taste and experience that is critical for making these decisions. But with millions of dollars in ad spend on the line, it’s becoming too risky … Continued
Marketers have a wealth of data at their fingertips. In fact, virtually every decision that marketers make has some data guiding it: where and how to place ads, who to target marketing to, what color to make the submit … Continued