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Insights

Take(away) 2: Additional Insights from March AdNess 2017
26 Apr 2017

Take(away) 2: Additional Insights from March AdNess 2017

by Andrew Eisner | posted in: Insights, March Adness | 0

With March AdNess 2017 now well in the rear view mirror, we wanted to look at some of the other big takeways from the tournament. Specifically, we wanted to focus on 2 areas: how varied the results were by region; … Continued

Round 1 Results!
27 Mar 2017

Round 1 Results!

by Andrew Eisner | posted in: Insights, Metadata, News, Power of Music, Testing | 0

The initial matchup in the round of 16 features two humorous ads: Reese’s “Easter Peanut Butter Egg” and LG’s “Game On with ‘Mascots Knock‘”. Reese’s seductive ad features Marvin Gaye’s “Let’s Get it On” playing in the background, and uses the music to create an early six point lead in the attributes of Likable and Inspiring. LG’s funny looking mascots act out the commercial to a catchy guitar and drum riff, but can’t catch up to Reeses.

Round of 16 Preview
24 Mar 2017

Round of 16 Preview

by Matt Gagliano | posted in: Insights, Metadata, News, Power of Music, Testing | 0

16 powerful and creative ads from top NCAA sponsors like Coca-Cola and AT&T will face off to see whose ads evoke the most intense Feelings. This group of brands bring a diverse set of approaches to their advertising. The styles range from the intentionally comical, like Buffalo Wild Wing’s “Foodoo”, to Infiniti’s intense and serious “Hardwood Heroes,” to the matter-of-fact ads like Buick’s “Lacrosse ‘Philly and Boston’”, to the completely music-centered Reese’s “Easter Peanut Butter Egg”.

Introducing the QSR Index
13 Mar 2017

Introducing the QSR Index

by Andrew Eisner | posted in: Insights, News, Power of Music, Testing | 0

Veritonic Index of Brand Effectiveness The Top Quick-Serve Restaurant Advertisers   As one of the biggest ad spenders, the Quick Service Restaurant (QSR) industry is a bellwether of the advertising industry. Veritonic has used its technology to evaluate a curated … Continued

Improve Your Ads in a Timely Manner
27 Jan 2017

Improve Your Ads in a Timely Manner

by Nancy Rouse | posted in: Insights, Testing | 0

Advertisers seek to evoke specific emotions at specific points in time with their content. What they don’t know is whether or not these time-related creative decisions have the desired impact… or even if they make a difference! This type of … Continued

Audio Logo Index 2016
15 Dec 2016

Audio Logo Index 2016

by Andrew Eisner | posted in: Insights, Metadata, News, Power of Music, Testing | 0

Introduction An audio logo is a series of sounds or musical notes that uniquely identifies a company, product or service to its target audience.  Call them jingles, mnenomics or sonic branding, these short progressions of notes or chords are one … Continued

Market Research Lessons From the 2016 Election
28 Nov 2016

Market Research Lessons From the 2016 Election

by Andrew Eisner | posted in: Insights, News, Power of Music | 0

  It’s now been just over a couple of weeks since the 2016 presidential election was concluded, and virtually all of the forecasts were wrong. Polls predicted a small but persistent lead for Hillary Clinton. Even respected forecasters like FiveThirtyEight … Continued

3 Take-Aways from the SyncSummit Hollywood 2016
18 Nov 2016

3 Take-Aways from the SyncSummit Hollywood 2016

by Scott Simonelli | posted in: Insights, News | 0

  Veritonic was fortunate enough to be a part for the SyncSummit in Hollywood, CA last week. For those of you who haven’t heard of it, the SyncSummit is a series of networking events held in New York, Hollywood and … Continued

3 Things We’ve Learned Testing Music for Pharma
21 Sep 2016

3 Things We’ve Learned Testing Music for Pharma

by Andrew Eisner | posted in: Insights, Testing | 0

Over the past 24 months, we’ve tested thousands of pieces of music, for hundreds of TV spots. These include many spots for the pharmaceutical industry, including both “over the counter” and prescription medications. We’d like to share some of what … Continued

Enhance Your Music Tastemaking Skills With Data
3 Aug 2016

Enhance Your Music Tastemaking Skills With Data

by Nancy Rouse | posted in: Insights, Testing | 0

Music selection can make or break an ad. Music supervisors and creative teams have tremendous taste and experience that is critical for making these decisions. But with millions of dollars in ad spend on the line, it’s becoming too risky … Continued

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