How Veritonic’s Report On Audio Logos Was The Best Kept Secret In Branding Last Year In 2016, Veritonic introduced the groundbreaking Audio Logo Index, an innovative study that investigated the marketing impact of the world’s top audio logos and jingles, … Continued
Marketers and consumers alike recognize the importance of visual logos. Now, it’s time for them to hear the power of audio logos. If you asked most people what a logo is, they’d most likely mention examples that quickly come to … Continued
Veritonic’s own Scott Simonelli recently spoke at Pandora’s “Turn It Up” event in Chicago. The conference, Pandora’s thought leadership event, highlighted the Power Of Audio. Scott’s presentation reinforced the key tenets of how to make effective audio ads. Steve Keller of iV Audio … Continued
We are all familiar with the power of music: a song blasts through your ear buds and shoots adrenaline through your body, sending a jolt down your spine, willing your legs to keep running. Or maybe you play a soothing Mozart track to relax after work. There is no denying that music has immense power over our bodies and minds.
Football relies on sights AND sounds. Read on to learn about the NFL telecast music from 5 networks. Then take the quiz to see how YOU score! Now that football season is under way, it’s time to announce a new … Continued
Financial services is one of the biggest industries in the United States. It’s also, not coincidentally, one of the biggest advertisers. Marketers advertising financial products spent $17.1 billion in 2016, which is predicted to rise to $19.7 billion in 2017. … Continued
One study after the next proves that sound is fundamental to a successful advertising campaign. The sad truth about this, however, is that marketers spend only 12% of their budgeting on audio.[i] Until now, no-one could easily evaluate the best … Continued
Veritonic sponsored the Sync Summit on June 12-13 at Webster Hall in New York City. The Sync Summit is an annual conference that brings together an audience of musicians, producers, music supervisors, and the people that license music for television, … Continued
With March AdNess 2017 now well in the rear view mirror, we wanted to look at some of the other big takeways from the tournament. Specifically, we wanted to focus on 2 areas: how varied the results were by region; … Continued
The initial matchup in the round of 16 features two humorous ads: Reese’s “Easter Peanut Butter Egg” and LG’s “Game On with ‘Mascots Knock‘”. Reese’s seductive ad features Marvin Gaye’s “Let’s Get it On” playing in the background, and uses the music to create an early six point lead in the attributes of Likable and Inspiring. LG’s funny looking mascots act out the commercial to a catchy guitar and drum riff, but can’t catch up to Reeses.