In this edition, we wanted to share some recent research on how music and emotion interact, and how this can lead to better marketing. We also wanted to share our final insights from March AdNess. (Which, admittedly, largely took place … Continued
16 powerful and creative ads from top NCAA sponsors like Coca-Cola and AT&T will face off to see whose ads evoke the most intense Feelings. This group of brands bring a diverse set of approaches to their advertising. The styles range from the intentionally comical, like Buffalo Wild Wing’s “Foodoo”, to Infiniti’s intense and serious “Hardwood Heroes,” to the matter-of-fact ads like Buick’s “Lacrosse ‘Philly and Boston’”, to the completely music-centered Reese’s “Easter Peanut Butter Egg”.
You’re an editor cutting a video, and you need to select a background music track. You run through a mental checklist: This is for a dramatic moment, the inspirational climax of this piece. So you start searching the libraries of … Continued