How Veritonic’s Report On Audio Logos Was The Best Kept Secret In Branding Last Year In 2016, Veritonic introduced the groundbreaking Audio Logo Index, an innovative study that investigated the marketing impact of the world’s top audio logos and jingles, … Continued
Marketers and consumers alike recognize the importance of visual logos. Now, it’s time for them to hear the power of audio logos. If you asked most people what a logo is, they’d most likely mention examples that quickly come to … Continued
Veritonic’s own Scott Simonelli recently spoke at Pandora’s “Turn It Up” event in Chicago. The conference, Pandora’s thought leadership event, highlighted the Power Of Audio. Scott’s presentation reinforced the key tenets of how to make effective audio ads. Steve Keller of iV Audio … Continued
Financial services is one of the biggest industries in the United States. It’s also, not coincidentally, one of the biggest advertisers. Marketers advertising financial products spent $17.1 billion in 2016, which is predicted to rise to $19.7 billion in 2017. … Continued
With March AdNess 2017 now well in the rear view mirror, we wanted to look at some of the other big takeways from the tournament. Specifically, we wanted to focus on 2 areas: how varied the results were by region; … Continued
Sixteen ads from NCAA sponsors battled it out for the title of March AdNess champion. After a series of nail-biting matches, it came down to two ads: Reese’s “Spring Song” featuring Marvin Gaye’s “Let’s Get it On,” and Capital One’s … Continued
Marketing powerhouses Capital One and Coca-Cola gave us the tightest match yet of the tournament: after viewing the ad, Capital One’s spot featuring “I Will Survive” with Samuel L. Jackson, Charles Barkley, Spike Lee, and surprise guest Gloria Gaynor, was TIED for Purchase Intent with Coca Cola’s Cinderella ad featuring a waltz.
In the semifinals, matches are decided by Purchase Intent: how likely are panelists to buy the good or service after being exposed to the ad? In case of a tie, matches will be decided by the difference between intent pre– and post-exposure. Pre-exposure intent measures how a panelist feels about a brand before any exposure to a specific ad, while post-exposure intent (obviously) measures the intent after exposure.
The remaining 8 NCAA corporate sponsors competed in the Round of Eight to see whose ads evoke Emotions most strongly. Scoring in this round is an average of the emotions Excited and Happy, and does not include the Feeling scores from the Round of Sixteen. Whichever brand achieves this higher overall emotions score will move on to the Final Four. Competing in the second round, we have two snack giants Reese’s versus Nabisco; auto company Infiniti versus auto insurer Allstate; Capital One versus Wendy’s; and Coca-Cola versus Pizza Hut.